Shediac Wonderland and its affiliated ventures (collectively referred to as “Shediac Wonderland,” “we,” “our,” or “us”) operate a collection of tourism and entertainment businesses in Shediac, New Brunswick.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit any of our websites, subscribe to our newsletter, purchase tickets, submit applications, or otherwise interact with our services. It applies to all websites operated under the Shediac Wonderland umbrella.

We’re committed to safeguarding your privacy in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and New Brunswick’s applicable privacy legislation.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with our websites and services. This includes the following categories.

Newsletter Subscriptions: Your name and email address, provided when you subscribe to the Shediac Wonderland newsletter.

Ticket Purchases: Your name, email address, and payment information, collected through our third-party ticketing platform. We do not store your credit card number or full payment details on our servers.

Vendor, Performer, and Volunteer Applications: Your name, email address, phone number, and any additional information you submit through our application forms hosted on Google Forms. This may include business details, portfolio links, availability, and physical descriptions relevant to specific volunteer roles.

Contact Form Submissions: Your name, email address, and the content of your message when you reach out through our contact forms.

Event Participation: Information collected at event registration, including your name, waiver acknowledgments, and any accessibility or dietary requirements you choose to share.

2.2 Information Collected Automatically

When you visit our websites, certain information is collected automatically through cookies and similar technologies. This may include your IP address, browser type, operating system, referring URL, pages visited, time spent on pages, and general geographic location.

We use this information to understand how visitors use our sites, to improve functionality, and to measure the effectiveness of our marketing efforts.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To send our monthly newsletter containing updates, promotions, and event information from across the Shediac Wonderland family of businesses
• To process ticket purchases and event registrations
• To evaluate vendor, performer, and volunteer applications
• To respond to your inquiries and provide customer support
• To administer events, including check-in, safety, and accessibility accommodations
• To improve our websites, services, and event programming
• To comply with legal obligations

We will not use your personal information for purposes beyond those described here without obtaining your consent, unless required or permitted by law.

4. Newsletter Communications

When you subscribe to our newsletter, you consent to receiving periodic email communications from Shediac Wonderland. Our newsletter is shared across the businesses operating under the Shediac Wonderland umbrella. By subscribing, you may receive content related to any or all of our ventures.

Our newsletter is distributed through a third-party email marketing platform. Your name and email address are stored on that platform’s servers for the purpose of sending you our communications.

Every newsletter includes an unsubscribe link. You may withdraw your consent at any time by clicking that link or by contacting us directly. We will process your request promptly.

5. Third-Party Service Providers

We rely on a limited number of third-party platforms to deliver our services. These providers may process your personal information on our behalf. They include:

• Google (Google Forms, Google Analytics): for application forms and website analytics. Google’s privacy policy is available at policies.google.com/privacy.
• WordPress / Website Hosting 

We require that our third-party service providers handle your personal information in a manner consistent with this policy and applicable law. We do not sell or rent your personal information to any third party.

6. Cookies and Tracking Technologies

Our websites use cookies and similar tracking technologies. Cookies are small text files placed on your device that help us recognize your browser, remember preferences, and understand how you navigate our sites.

6.1 Types of Cookies We Use

Essential Cookies: Required for basic site functionality such as page navigation and access to secure areas.

Analytics Cookies: Used to collect aggregated, anonymous data about how visitors use our sites (e.g., Google Analytics). This helps us improve content and user experience.

Marketing Cookies: May be used to deliver relevant advertisements and to measure the effectiveness of our promotional campaigns.

6.2 Managing Cookies

You may control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our websites. Most browsers allow you to refuse cookies, delete existing cookies, or alert you before a cookie is placed.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law.

• Newsletter subscriber data is retained until you unsubscribe or request deletion.
• Ticket purchase records are retained for a minimum of seven years for accounting and tax purposes.
• Application data (vendor, performer, volunteer) is retained for the duration of the event cycle and up to one year following the event, to facilitate future correspondence.
• Contact form submissions are retained for up to one year.
• Analytics data is retained in aggregated, anonymized form and is not linked to identifiable individuals.

When personal information is no longer needed, we will securely delete or anonymize it.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include the use of encrypted connections (SSL/TLS) on our websites, restricted access to personal data among our staff and volunteers, and the selection of reputable third-party service providers.

No method of transmission over the internet or method of electronic storage is perfectly secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Your Rights Under PIPEDA

Under Canada’s Personal Information Protection and Electronic Documents Act, you have the following rights with respect to your personal information:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete personal information.
• Withdrawal of Consent: You may withdraw your consent for the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions. Withdrawal of consent may affect our ability to provide certain services to you.
• Complaint: If you believe your privacy rights have been violated, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca.

To exercise any of these rights, please contact us using the information provided in Section 12 of this policy. We will respond to your request within 30 days.

10. Children’s Privacy

Our websites are not directed at children under the age of 16. We do not knowingly collect personal information from children without parental consent. If we become aware that we have collected personal information from a child under 16 without verifiable parental consent, we will take steps to delete that information promptly.

Ticket purchases and event registrations for minors are made by a parent or legal guardian, and we collect only the guardian’s information in those transactions.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will post the updated policy on our websites and revise the “Last Updated” date at the top of this document.

We encourage you to review this policy periodically. Your continued use of our websites and services following the posting of changes constitutes your acceptance of those changes.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

Shediac Wonderland

Email: info@shediacwonderland.ca

We will acknowledge receipt of your inquiry and respond within 30 days.